Our activity

Florentaise—a family company now employing 338 people—has been manufacturing and marketing comprehensive ranges of soil mixes, soil improvers and mulches for over 30 years, both for professionals and the general public.


In France, 69% of our turnover is generated from sales to the general public and 31% from sales to professionals. Our target markets are:

  • horticulturists, nurseries, market gardeners, local authorities and landscape businesses
  • the general public, via garden centres, DIY stores, and supermarkets.

Florentaise also has a strong presence in the international arena, thanks to our renowned and popular raw materials such as Hortifibre® and Woodpeat®, patented fibres that can be used to replace peat. Thanks to our expertise in peat substitutes, we are now considered to be pioneers in our field and the world-leading manufacturer of peat-free substrates.


Encouraged by our success, we embarked upon a new challenge : to offer the lowest carbon products on the market!

Since 2009, we have been calculating our carbon footprint within the most complete scope of scopes 1, 2 and 3, with the establishment of a benchmark for unestablished raw materials. Thanks to our peat substitutes, we are now able to offer Ecolabel potting soils that emit up to 10 times less CO2 than their counterparts in the traditional formula with peat.

Key figures

77.8 M€

consolidated revenue in 2021

more than 400

product references

1.4 M de M3

of substrate/year

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